Current:Home > InvestIndexbit Exchange:Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye -BeyondProfit Compass
Indexbit Exchange:Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye
Johnathan Walker View
Date:2025-04-08 06:14:03
Adidas has begun selling off sneakers that were created in partnership with the artist Ye (formerly Kanye West) before the German sportswear company cut ties with the celebrity.
Adidas says a "significant amount" of money made from its remaining inventory of the "Yeezy" brand sneakers will be Indexbit Exchangedonated to organizations that are fighting antisemitism, racism and hate, including the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, founded by George Floyd's brother.
Adidas ended its partnership with Ye in October, after he made a string of antisemitic remarks.
It's still unclear whether Ye will receive any profits from the shoes, which currently range in price from $70 to $260 a pair and went on sale in the U.S. on Wednesday.
The company says it consulted with "a diverse group" of employees, organizations and consumers before deciding what to do with the leftover product. Adidas said it followed through on committed production orders even after the partnership was terminated in order to protect supply chain partners.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
In April, investors announced they would sue Adidas over Ye's remarks, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
NPR's Emily Olson contributed reporting.
veryGood! (43585)
Related
- Chuck Scarborough signs off: Hoda Kotb, Al Roker tribute legendary New York anchor
- Dorie Ann Ladner, civil rights activist who fought for justice in Mississippi and beyond, dies at 81
- Dodge drops the Challenger, flexes new 2024 Charger Daytona EV
- Car linked to 1976 cold case pulled from Illinois river after tip from fishermen
- Where will Elmo go? HBO moves away from 'Sesame Street'
- Psst! Your Fave Brands Now Have Wedding Dresses & Bridal Gowns—Shop From Abercrombie, Reformation & More
- Dorie Ann Ladner, civil rights activist who fought for justice in Mississippi and beyond, dies at 81
- Review: Full of biceps and bullets, 'Love Lies Bleeding' will be your sexy noir obsession
- The 401(k) millionaires club keeps growing. We'll tell you how to join.
- Author Mitch Albom, 9 other Americans rescued from Haiti: 'We were lucky to get out'
Ranking
- The FTC says 'gamified' online job scams by WhatsApp and text on the rise. What to know.
- Get free treats, discounts if you solve the 1,000th Wordle puzzle this week
- Kentucky House passes a bill aimed at putting a school choice constitutional amendment on the ballot
- Gwyneth Paltrow Reveals How She Felt After Kourtney Kardashian's Poosh Was Compared to Goop
- Rolling Loud 2024: Lineup, how to stream the world's largest hip hop music festival
- Storm carrying massive ‘gorilla hail’ threatens parts of Kansas and Missouri
- Car linked to 1976 cold case pulled from Illinois river after tip from fishermen
- Michael Strahan Surprises Daughter Isabella With Visit From Her Favorite Celebrity Amid Cancer Battle
Recommendation
Average rate on 30
Yankees ace Gerrit Cole out until at least May, will undergo more elbow exams
Olivia Munn reveals breast cancer diagnosis, underwent double mastectomy
California Votes to Consider Health and Environment in Future Energy Planning
Stamford Road collision sends motorcyclist flying; driver arrested
Lionel Messi, Luis Suárez connect to open scoring for Inter Miami vs. Nashville SC
US could end legal fight against Titanic expedition
What is Pi Day? The day combines math and dessert for a sum that comes full circle